DigitalSalesDoctor.com Manifesto: Transform your revenue operations

by Brock Butler on December 4, 2009

“Is it a rebellion?” asked Louis XVI of the count who informed him of the fall of the Bastille.  “No, sire”, came the reply.  “It is a revolution.”

Viva La Revolution

Join the Revolution

“Are you ready to make real, game-changing improvements to your sales and marketing productivity?

Join other sales and marketing executives in re-thinking how we attract, engage, and sell to our business prospects via our lowest-cost sales channel… the internet.

DigitalSalesDoctor.com is a community of b2b revenue-focused executives who examine online sales and marketing “best-practices”.  We look at the wacky world of online, social, and automated marketing under the pragmatic light of new internet buying behaviors, new internet technologies, proven relationship-selling principles, and the science of process excellence.  I warn you… it is not a pretty picture.

Join the discussion and be prepared to transform your revenue operations. In a revolution… there are no bystanders.”

Brock Butler, D.Sc.

Founder, DigitalSalesDoctor.com

Executive summary

DigitalSalesDoctor.com serves a community of pragmatic revenue-focused executives who sell complex business solutions and services.  Tip – If you are looking for touchy-feely marketing B.S. – DO NOT READ FURTHER!

The DigitalSalesDoctor.com Manifesto discusses the collision of online sales and marketing trends:

Internet driven changes in your business prospect’s buying behavior

The impact on your relationship-based selling process

New technologies that can overcome these obstacles, and absolutely transform your revenue operations

New thinking needed to apply these technologies – to integrate, measure, manage and automate your sales and marketing operations. 

 How to quickly and easily  implement these technologies to transform your revenue operations… Guaranteed!

Transparency

DigialSalesDoctor.com is a key element in a social networking strategy for our parent company MoreDemand LLC.   Our intent is to advance the science of internet-based sales and marketing operations.  We will give away all our very best thinking and industry best-practices based on decades of practical experience and four years of focused research.

Why?  Because you will WANT to apply these new technologies and methods.  And when you do, you will have a choice of designing, developing and implementing these technologies, processes and templates yourself… or contracting the job to MoreDemand.

MoreDemand provides complete industry-specific Digital Sales Pipeline™ solutions – including revenue strategy, workflow templates, implementation guides, online technology, and digital staffing – that deploy 5X faster and at 50% less cost.

Choose sides: You have 3 options

Your biggest challenge is going to be letting go of old thinking regarding “lead generation” and “sales prospecting”.  Your business prospect has one buying process… much of it occurring on the web.  You have one relationship-based selling process… enabled by marketing and executed by sales.  It is as simple as that.

The sad truth is that the adopters of this powerful technology have been automating obsolete, fragmented  and inefficient practices that pre-date the internet.

You have three choices.  Doing nothing is a choice.

1. Denial – Ignore the changes in your sales and marketing environment, and the changes in technology.  Let me know how that works out for you

2. Pulling Tractors with Oxen – Throw technology, and money, at obsolete inefficient mass-marketing practices.    Spend big money automating your “leaky sales funnel”.

3. Join the Revolution:  Apply new smart sales-centric best-practices to your integrated and automated Digital Sales Pipeline™.   Transform your revenue operations!

Learn about and discuss your digital sales pipeline at DigitalSalesDoctor.com.  We challenge you to prove us wrong.  Everything discussed here can be validated within a 90 day pilot.  Agree, disagree… but take a stand.  In a revolution… there are NO bystanders!

 

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