Technology and management science have transformed performance in every other enterprise operation… with the exception of sales and marketing. At last, changes in buying behaviors (the internet) have opened the door to new technologies and a more scientific approach to sales and marketing. Now, you can apply these powerful internet tools to what really matters: sales productivity and revenue growth. The billion dollar question is HOW?
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Have you considered you might be measuring the wrong things in your revenue cycle? Do you want more marketing leads… or do you want more sales opportunities? What you measure will determine your revenue team’s focus. Learn how small changes in performance measurement will deliver big improvements in revenue performance.
Are you aware that less than 1% of your marketing leads convert to active sales opportunities; and 45% of your prospects get lost or mismanaged in the marketing-to-sales hand-off? Measure, optimize and automate the revenue gap in the middle of your sales funnel to TRANSFORM your revenue performance.
Your ideal business prospect goes to the web to evaluate business solutions – long before he is willing to talk to your sales rep. Your prospect moved to a digital sales channel – your sales rep did not. Learn how the internet is KILLING your sales reps’ productivity, and what you can do about it.
