If you are a sales revenue focused executive in a company that sells business solutions or services… you have a problem. You’ve cut expenses as much as possible. Now you need real organic growth in top line revenue… without increasing budget or headcount. Imagine your revenue performance when you increase the productivity of every single sales rep…

Broken marketing-to-sales processes… lousy productivity

Are you aware your marketing-to-sales process is broken? Research suggests that 40% of your ideal prospects are lost in the marketing-to-sales hand-off… And that is just the visible tip of the iceberg. Actually, your ENTIRE revenue cycle is fragmented, inefficient, and down-right obsolete relative to changes in your business prospects’ buying behavior, and advances in 1-to-1 internet technologies.

What changed and how do you seize the opportunity?

Your business prospect goes to the web to research his problem and develop his vision, value proposition and agenda… long before he will engage with your sales rep. By the time your prospect lets your sales rep in the door you are too late to influence the sales process or build a relationship. Your buyer moved to a digital selling channel and your sales rep did not.

Fortunately there are new internet automation technologies that enable your sales reps to engage and interact with 10X more prospects via your lowest cost sales channel… the internet. How do you leverage these technologies to plug the gaps in your revenue process… practically?

New thinking, new technologies and new standardized revenue processes

Dramatic changes in how your prospect buys business solutions, and new practical internet automation technologies, DEMAND new thinking and new standardized revenue processes. Your current lead generation and pipeline building processes pre-date the internet. Isn’t it time to re-think how we reach out, attract, engage, and convert ideal prospects into ideal customers? Suppose we develop new standardized Digital Sales Pipeline™ principles and best practices that can be applied to any B2B complex selling environment? Wouldn’t this make these technologies more effective, quicker to deploy, and much cheaper to implement?

Take the red pill

BEWARE! “You take the blue pill, the story ends; you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.” – Morpheus, The Matrix, 1999.

In subsequent posts we will discuss how the internet changed your selling environment, and how you can apply sales, science and technology to absolutely transform your sales productivity and your revenue performance.  SUBSCIBE NOW to receive these posts via convenient DigitalSalesDoctor email updates. We invite you to comment, guest post, and link back. Just remember… In a revolution there are no bystanders!