If your goal is increased sales revenue and productivity…
Revenue Performance Management For Geniuses
Technology and management science have transformed performance in every other enterprise operation… with the exception of sales and marketing. At last, changes in buying behaviors (the internet) have opened the door to new technologies and a more scientific approach to sales and marketing. Now, you can apply these powerful internet tools to what really matters: sales productivity and revenue growth. The billion dollar question is HOW?
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What you measure is what you get
Have you considered you might be measuring the wrong things in your revenue cycle? Do you want more marketing leads... or do you want more sales opportunities? What you measure will determine your … [Read More...]
How to plug your marketing-to-sales Black Hole
Are you aware that less than 1% of your marketing leads convert to active sales opportunities; and 45% of your prospects get lost or mismanaged in the marketing-to-sales hand-off? Measure, optimize … [Read More...]
The Internet – Your #1 sales productivity KILLER
Your ideal business prospect goes to the web to evaluate business solutions – long before he is willing to talk to your sales rep. Your prospect moved to a digital sales channel - your sales rep … [Read More...]
RPM Sales
Pipeline Analytics: Measuring revenue production and velocity
Holding page on pipeline analytics, this column … [Read More...]
RPM Dashboards: Measuring your revenue factory
This is another holding post regarding visibility … [Read More...]
Marketing Automation is a sales reps best friend
This is a holding post for marketing automation t … [Read More...]
