If your goal is increased sales revenue and productivity…
Technology and management science have transformed performance in every other enterprise operation… with the exception of sales and marketing. At last, changes in buying behaviors (the internet) have opened the door to new technologies and a more scientific approach to sales and marketing. Now, you can apply these powerful internet tools to what really matters: sales productivity and revenue growth. The billion dollar question is HOW?Read More...
Have you considered you might be measuring the wrong things in your revenue cycle? Do you want more marketing leads... or do you want more sales opportunities? What you measure will determine your … [Read More...]
Are you aware that less than 1% of your marketing leads convert to active sales opportunities; and 45% of your prospects get lost or mismanaged in the marketing-to-sales hand-off? Measure, optimize … [Read More...]
Holding page on pipeline analytics, this column … [Read More...]
This is another holding post regarding visibility … [Read More...]